Unexpected Combos
Client: Bumble
For Bumble’s 10th anniversary, Unexpected Combos celebrates unlikely connections and encourages Gen Z to give unexpected matches a chance.
All work in collaboration with Karina Kozlov.
Out of Home Ads
Placed near transit stations, our OOH ads capture Gen Z’s attention with vibrant food-inspired gradients and witty copy. Each ad’s CTA connects the unexpected combos to potential matches on Bumble.
Food Trucks
Throughout the city, food trucks will invite people to experience combos highlighted in the advertisements and witness dating from a different angle. Participants will be encouraged to share their experiences at Bumble’s food trucks on social media, creating broader engagement and conversation about the campaign.
