Unexpected Combos
Client: Bumble
For Bumble’s 10th anniversary, Unexpected Combos celebrates unlikely connections and encourages Gen Z to give unexpected matches a chance.
All work in collaboration with Karina Kozlov.
Out of Home Ads
Targeting Gen Zers OOH ads are strategically placed by transit stations are designed to capture their attention. With vibrant gradients mimicking the colours of the food combos and witty copy, our visuals are sure to stand out in a busy urban setting.The CTA repeated in the corner of each ad allows the viewer to connect the metaphorical copy to an experience they can have on the Bumble app.
Food Trucks
Throughout the city, food trucks will invite people to experience combos highlighted in the advertisements and witness dating from a different angle. Participants will be encouraged to share their experiences at Bumble’s food trucks on social media, creating broader engagement and conversation about the campaign.
